The new flagship of Qingxiang liquor, the main enterprise of the whole industrial chain
"Luliang City" 985 "Key Industrial Chain Promotion Mechanism" clearly Shanxi Xinghua Village Liquor Industry Group is the main enterprise in the industrial chain of fragrant liquor, and it is built into a chain around "sorghum planting, brewing and storage, quality inspection, packaging and design, and integration of culture and tourism" to build a larger fragrant liquor production base in the country. Play an innovative and leading role to drive the co-construction, symbiosis, sharing, win-win, and high-quality development of the entire industrial chain in the core production area of Luliang Qingxiang liquor. In the base wine integration, brand building, standard leadership and other aspects of the front, tree benchmark, committed to building a new flagship of the Luliang liquor industry.
2024-07-09
Xinghuacun Liquor Industry Group Makes Its Debut at the 4th China Famous Liquor Conference
With the spring weather mild and the scenery bright, renowned liquors gather in one place. On March 22, the Fourth China Famous Liquor Conference was grandly held during the Chengdu Sugar and Wine Fair. Under the theme “Inheriting Timeless Brands, Reimagining Value,” the conference brought together industry leaders to discuss new pathways for the development of famous liquors. Shanxi Xinghuacun Liquor Group was invited to attend, and Guo Jian, General Manager of Shanxi Fenxiang Qingquan Sales Co., Ltd., delivered a keynote address.
2026-03-23
On March 24, during the Chengdu Sugar and Wine Fair, the “Shanxi Brands Go National—Special Session on Light-Aroma Baijiu” event was successfully held. Shanxi Xinghuacun Liquor Industry Group made a high-profile appearance, with Yang Qi, Deputy General Manager of the Sales Company, delivering a live brand presentation that comprehensively showcased the group’s robust state-owned enterprise credentials, its advantageous production region, and the unique appeal of Lüliangshan liquor, while extending a sincere invitation to business partners nationwide for mutually beneficial cooperation.
2026-04-20
On December 10, the grand "Qingchun Xinghuacun · Yearly Lüliang Mountain—Xinghuacun Liquor Group Sealed Wine Ceremony" will be held with great ceremony at the Lüliang Distillery of Shanxi Xinghuacun Liquor Group. Xinghuacun Liquor Group, renowned for its exceptional quality and strong brand presence, will join hands with colleagues from all sectors to celebrate this magnificent chapter in the history of its sealed wines—and together embrace new opportunities for the continued growth of its premium offerings!
2025-11-26
On the morning of November 15, the "Qingxiang Xinghuacun · Vintage Lüliangshan — Expert Tasting Session for Xinghuacun Liquor Group's Collection Edition Lüliangshan Wine" was grandly held in Xinghuacun, Shanxi. The event brought together industry leaders, renowned experts, and representatives from leading enterprises to jointly appreciate the exceptional quality of the collection-edition Lüliangshan wine and discuss its promising future prospects.
2025-11-17
About Us
Shanxi Xinghuacun Liquor Industry Group Co., Ltd. is a large state-owned enterprise jointly funded by Shanxi Liliu Coking Coal Group and Luliang State-owned Capital Operation Co., Ltd.
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