The new flagship of Qingxiang liquor, the main enterprise of the whole industrial chain

"Luliang City" 985 "Key Industrial Chain Promotion Mechanism" clearly Shanxi Xinghua Village Liquor Industry Group is the main enterprise in the industrial chain of fragrant liquor, and it is built into a chain around "sorghum planting, brewing and storage, quality inspection, packaging and design, and integration of culture and tourism" to build a larger fragrant liquor production base in the country. Play an innovative and leading role to drive the co-construction, symbiosis, sharing, win-win, and high-quality development of the entire industrial chain in the core production area of Luliang Qingxiang liquor. In the base wine integration, brand building, standard leadership and other aspects of the front, tree benchmark, committed to building a new flagship of the Luliang liquor industry.

2024-07-09

The popularity of aged liquor is on the rise, and the grand Sealed Collection Ceremony of Xinghuacun Liquor Group is set to kick off soon.

On December 10, the grand "Qingchun Xinghuacun · Yearly Lüliang Mountain—Xinghuacun Liquor Group Sealed Wine Ceremony" will be held with great ceremony at the Lüliang Distillery of Shanxi Xinghuacun Liquor Group. Xinghuacun Liquor Group, renowned for its exceptional quality and strong brand presence, will join hands with colleagues from all sectors to celebrate this magnificent chapter in the history of its sealed wines—and together embrace new opportunities for the continued growth of its premium offerings!

2025-11-26

Five "Chinese Brewing Masters" gathered together as the Xinghuacun Liquor Group's sealed-wine expert tasting event concluded successfully!

On the morning of November 15, the "Qingxiang Xinghuacun · Vintage Lüliangshan — Expert Tasting Session for Xinghuacun Liquor Group's Collection Edition Lüliangshan Wine" was grandly held in Xinghuacun, Shanxi. The event brought together industry leaders, renowned experts, and representatives from leading enterprises to jointly appreciate the exceptional quality of the collection-edition Lüliangshan wine and discuss its promising future prospects.

2025-11-17

Xinghuacun Liquor Industry Group is soon to hold an expert tasting session for the "Classic Edition Lüliangshan Wine."

On the morning of November 15, the "Qingxiang Xinghuacun • Vintage Lüliangshan — Xinghuacun Liquor Group’s Collection Edition Lüliangshan Wine Expert Tasting Event," guided by the China Alcoholic Beverages Association and hosted by Shanxi Xinghuacun Liquor Group Co., Ltd. with co-organization from Haina Institute, will be held grandly at the Shanxi Xinghuacun National Baijiu Inspection and Testing Center. As a high-profile tasting event within the industry, this conference will bring together numerous industry technical experts and key leaders from Xinghuacun Liquor Group to jointly savor exquisite wines and explore innovative directions for the development of Qingxiang-style vintage liquors.

2025-11-14

A single autumn sugar candy "sweet on both ends"—a cup of "Lüliang Mountain" intoxicates Jinling.

From October 16 to October 18, 2025, the 113th National Sugar and Wine Products Fair was successfully held in Nanjing. This year’s event was themed "Integration of Exhibition with City Development, Win-Win Collaboration Between Production and Sales," fostering collaborative growth between manufacturers and buyers, and attracting nearly 4,000 enterprises from more than 40 countries and regions around the globe. At this prestigious industry gathering, Shanxi Xinghuacun Liquor Industry Group (hereinafter referred to as "Xinghuacun Liquor Industry Group"), a leading force in Shanxi Lüliang's core production area for Qingxiang-style baijiu, made a strong debut with its acclaimed "Lüliangshan" series of baijiu, captivating Nanjing with its authentic, fragrant brew and bringing the fair’s vision of "sweetness at both ends" to life in vibrant reality.

2025-11-12

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