On the morning of November 15, the "Qingxiang Xinghuacun • Vintage Lüliangshan — Expert Tasting Session for Xinghuacun Liquor Group's Collection Edition Lüliangshan Wine," guided by the China Alcoholic Beverages Association and hosted by Shanxi Xinghuacun Liquor Group Co., Ltd., with co-organization by Haina Institute, will be held grandly at the Shanxi Xinghuacun National Baijiu Inspection and Testing Center. As a high-profile tasting event within the industry, this conference will bring together numerous industry technical experts and key leaders from Xinghuacun Liquor Group to jointly savor exquisite wines and explore innovative directions for developing Qingxiang-style vintage liquors.

Leading experts gather to jointly strategize for industry development.

This tasting event fully leverages resource advantages, specially inviting renowned Chinese brewing master and Deputy Secretary-General of the China Alcoholic Beverage Industry Association, Du Xiaowei; another Chinese brewing master, former General Manager of Shanxi Xinghuacun Fenjiu Factory Co., Ltd., and Honorary Chairman of the Liquor Branch of the Shanxi Provincial Experts and Scholars Association, Han Jianshu; Fan Wenyi, Executive Vice President and Secretary-General of the Shanxi Brewing Industry Association; Lei Zhenhe, a distinguished Chinese brewing master and former Chief Engineer of China Fenjiu City at Shanxi Xinghuacun Fenjiu Factory Co., Ltd.; as well as industry leader and chief Chinese wine evaluator, Wang Fengxian, among many other prominent professionals and experts. This formidable lineup of experts will provide authoritative endorsement for the products, while engaging in in-depth discussions on key topics such as industrial strategy, the value of aged wines, the potential of the premium Qingxiang market, and flavor innovation. Together, they will explore innovative pathways to elevate the category amid the booming "Qingxiang craze," contributing their collective wisdom to drive the industry toward high-quality, sustainable growth.

In addition, experts will also provide recommendations for the development of Shanxi Xinghuacun Liquor Group, offering insights into product design and planning. The focus of this tasting session will be the professional evaluation of the "Classic Edition Lüliangshan Wine," laying a solid foundation for the upcoming Sealed Collection event and highlighting the company's strong commitment to both product quality and the consumer experience.

Professional tasting process sets the benchmark for quality

This tasting session focuses primarily on two products: the 53° Collection Edition Lüliangshan Wine and the 65° Collection Edition Lüliangshan Wine. Attendees, who are expert panelists, will thoroughly evaluate these products based on multiple dimensions—including aroma, color, taste, and overall style—after gaining a comprehensive understanding of their characteristics. Once individual opinions are formed, the panel will engage in a collaborative discussion to reach a consensus on the final evaluation conclusions. The results will then be signed and announced publicly at the event.

For year-old wine products aiming to enter the high-end market, gaining authoritative recognition from industry leaders and experts is crucial. On one hand, experts, with their extensive tasting experience, can offer professional advice to help optimize the product's flavor profile. On the other hand, endorsement from the China Alcoholic Beverages Association and renowned baijiu experts serves as a highly valuable IP asset, providing strong support for enhancing brand influence and expanding into new markets.

Grasp the year-on-year trends and lead the premiumization of Qingxiang-style products.

In recent years, the "qingxiang craze" has continued to gain momentum, capturing the attention of numerous investors and liquor companies. As consumer demand evolves, the opening rate and repurchase rate of Qingxiang-style baijiu have steadily risen, injecting vitality into the healthy development of this category. However, Qingxiang-style baijiu still has room for improvement in shaping its image in the premium market. The launch of the limited-edition Lüliangshan Liquor is expected to help break through this challenge.

The combination of aged liquor and消费升级 has created a brand-new consumer experience. When enjoying aged liquor, consumers not only savor its richer and more complex flavor profiles but also gain a deeper appreciation for the profound value embedded within each bottle. In addition to the flagship 53-degree product, the 65-degree version of Lüliangshan Wine—a limited-edition collection—has also attracted considerable attention. Its higher alcohol content highlights the wine's long-term aging process, further enhancing its appeal as both a collectible and a premium tasting experience.

Against the backdrop of the "qingxiang boom" in the industry, Xinghuacun Liquor Group has successfully seized the historic opportunity to elevate the premium positioning of its Qingxiang-style liquor, thanks to the launch of the Collection Edition Lüliangshan Wine—resulting in a dual enhancement of both flavor and brand value. This expert tasting session marks only the beginning of the Collection Edition Lüliangshan Wine's journey; moving forward, this product will continue driving quality upgrades within the Qingxiang market, empowering a better lifestyle and injecting fresh momentum into the brand's high-quality development.

On the morning of November 15, let's meet in Xinghuacun, Shanxi, and embark together on this delightful journey filled with fragrant, exquisite wine.